Lots of additional feedback incorporated. Give this version a whirl.
I also added a link at the bottom of the page so that you can toggle between the old style and the new style to see what you like about each version. Let me know what you think.
Why are we doing this?
Many of you have commented that we shouldn’t fix what isn’t broken. Well, there is a significant drawback to the old design. It was optimized for the case when we only had 1 card for sale. This was an excellent assumption for the first few years.
Now we average 3 cards for sale per listing. As a result the old style gave a huge advantage to the cheapest card. This caused people to really fight for that cheapest spot. The data that we see that you guys don’t have access to is that sellers are undercutting prices unnecessarily. Buyers are willing to pay more, but sellers are trying to get that top spot.
Our solution: More than 1 “top spot”. The new page is designed to feature 3 cards above the fold for about 60-80% of our users. The rest of the users that have smaller monitors will only see 2, but that is still a lot better than the 1.
Now our sellers can focus on charging fair prices instead of slashing to get the top spot due to limitations with our old design.
I hope that shines some light on these growing pains.