We have had several sellers point out that Beckett prices for cards worth less than a dollar are not very relevant when buying cards on the web. When I was chatting with someone at Beckett about this issue, they mentioned that eBay now forces people to start listings no lower than $0.99, and Beckett Marketplace also has a minimum price of $0.50.
We are seeing that either people want the card or they don’t. Whether you charge $0.05 or $0.50 for a card with a book value of $0.25 doesn’t really matter. It generally only sells to people that are interested in that card, and those people often don’t blink at paying full book or more for these cheap cards that they want.
So… What if we simply display “Under $1” for the book value when a card has a book value that is less than $1?
We would not display a discount percentage for these cards, and if you ask us to set your prices based on a percentage of book value we will assume that the book value is $1 for these cards. For example, if you send us a card with a book value of $0.30 and ask us to set your prices to 50% off, the card would be set to $0.50 and the discount percentage would be N/A.
Is this a good idea? Bad idea? Should we display “$1 or less” instead of “Under $1”? Should we use a number other than $1? Let us know what you think.