Q3 Stats

Here are the Q3 stats year over year.

* 2010 Q3 Cards Sold does not include 11K cards sold in 1,000+ card transactions.
** 2011 Q3 Cards Sold does not include 258K cards sold in 1,000+ card transactions.

There has been a huge spike in large transactions now that we have made port sales so easy.

18 thoughts on “Q3 Stats

  1. The percentage increase of total sellers is less than the percentage increase of total buyers. That should quell complaints that there aren’t enough buyers coming to the site.

    • It is pretty amazing that we are the fastest growing sports card website without paying for advertising. I am guessing that spending those marketing dollars on providing better service has probably been a good thing.

      That said… We are planning to do a huge marketing push, but not before we finish re-branding as COMC and we finalized our plans to move into a bigger warehouse. There is no point in paying for more business than we can facilitate with our current staff in our current warehouse. We expect to start the marketing effort over the next few months.

      • I’d wait on any marketing expenses until you see a flattening in the growth curve. It’s possible people think advertising will bring more buyers to the site. And it’s true. It would. What these people may not realize is that advertising also will bring more sellers to the site. Both of these things are great for you, but it may not give the intended consequences that some are expecting.

      • Where advertising would help is to bring in a new type of buyer. My impression is that COMC is virtually unknown in non-sports circles and in the Magic Card community. For that matter, probably 95% of the sports people I talk to have never heard of the site.

        At the very least, what you could do is create advertisements that COMC users could print and distribute for you. For instance, you could professionally design a flyer that would print 4 to a page and that people who are going to a show could leave on a table or distribute to their customers.

        COMC does have very strong advertising in the fact that your listings show up very prominently in Google searches, particularly shopping searches. This would probably be accentuated if COMC users had the ability to add keyword tags to various cards, sets and players. For instance, if we could add the name of the team that the player’s uniform depicts, or the college that the player attended, or whether or not they are an All Star or a Hall Of Famer.

        I’m not personally worried about a sudden rush of new sellers. COMC sellers are also COMC buyers. The number of sellers on the site has more than tripled since I joined a year and a half ago, and this has not adversely affected my sales nor my ability to get a good deal when buying.

    • Actually, they have been spending some money in a perfect location: The National. I saw their booth a few years ago at a National, and that is a large part of what made me feel comfortable starting to do business here (familiarity with the logo was important, as in, oh yeah, I remember those guys). This past show in Chicago, there were at least 4 comc employees at their booth, explaining the site, handing out free boxes with the comc logo on top. By the end of the show, those boxes were everywhere in the room, guaranteeing that top buyers and sellers in the country are familiar with the name. So whatever it cost to fly, feed, and house those guys for several days is pretty high bang-for-buck stuff.

      In addition, as I went around the room at the National, I discovered multiple sellers set up there were also promoting their items at comc, via business cards, youtube, facebook, twitter, and banner signs, all of which send traffic to comc. So much organic growth going on now. And when you get those personal word of mouth type of recommendations, that is advertising gold (as long as it is from a dealer who actually showers…). Some of what comc is becoming is through the efforts and savvy of individual sellers.

      The best advertising comc probably has, though, is eBay. The substantial fee and feedback changes that went in last year were instrumental in many sellers’ decisions to give comc a try. I track volume in three different eBay card categories, and year over year comparisons for today 10-4-11 show eBay down in 2, and basically flat (slightly up) in the third. Ebay can only dream of the growth that comc is having, and look at how much eBay spends on this assumed holy grail of advertising.

  2. With all the fees COMC is charging and profiting these days, what is the possibility to lowering the listing fees back to what they use to be? It would make others want to send more in and bring newer sellers to COMC

    More Cards to sell = More profit from shipping and storage fees!

    Also whatever happen to the special monthly promo’s?

  3. @joelshitshow – that implies that sellers are not buyers as well, which would be a flawed analysis of the information.

    @John & @ Reno – The implication that COMC are not first allowed to make as large of a profit as they possibly can but rather should work only to allow the users of the site to make a profit is flawed as well. COMC will live or die by their fees/customer service, if they exceed the liberties their users give them they will crash and burn. If they provide a good service at a reasonable price they will survive. Their decisions impact them the most.

    • The year over year increase of sellers is 50%. The year over year increase of total accounts is 69%. If no buyers became sellers, then it would be true that the number of buyer accounts grew at a faster rate.

      Let’s say all 500 of those new sellers were established buyers. The increase of sellers would still be 50% of course. But even if we took the 500 out of total accounts, the increase is still roughly 64% based on the numbers above.

      There are so many new non-seller accounts on the site that the increase of 500 sellers is still a smaller percentage increase no matter how many used to be buyers.

      • The argument is that most current/new sellers are buyers as well. I’m sorry you had to go through all of that when the point was simple.

  4. For buyers searching the internet for rare cards (serialized, autographed, jersey, etc.), COMC is one of the main hits…the buyers should be finding their cards here. This is how I came upon your huge stock and selection. Just my two cents on “bring in buyers”…make sure COMC is being easily found.

  5. The Magic the Gathering section is not laid out properly. Magic cards come in sets, not years. Who cares if Alliances was released in 1994 (it was), it matters that when I am looking for a card from the Alliances set, I can find it. It seems like Checkoutmycards wants to become checkout all my stuff, and if that is the case they may lose focus and open themselves up to competition.

    Frankly, they are open to competition right now.

  6. Those are some impressive numbers! This would be a no-brainer investment on the stock market.

    I don’t find it too surprising that the number of seller growth doesn’t accelerate as fast as buyers. For the most part, buying on the site is similar to other experiences you have online. However selling is a different experience on COMC. I think the site caters to a certain type of seller … one that is in this hobby for the long haul – and not the quick sale/get paid.

    I’ve seen COMC hire people multiple times this year, and I even met Tim at the Las Vegas Industry Summit … I don’t think you really need to advertise in this market right now as much as you need to keep providing a good service to the hobby. Most people are going to use Google to start a purchase – not click a banner ad on a random site. Most of the established companies in the hobby don’t advertise because if you build up trust over a period of time – you won’t need to advertise.

    • And I would be a huge buyer of comic books (ungraded) if they were on the site. Can you imagine if you scanned every page but made it only available to the owner of the book? You could make COMC like a library in which people could buy the book, read it, and then try to resell it, all without having to take delivery.

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