The other day mocards brought it to my attention that our Non-Sports selection is not very prominent on the site, and it is relatively hard for people to discover that we sell cards other than sports cards.
I got to thinking about what should be done. I wasn’t convinced that the 2,000 non-sports cards currently available warranted a permanently visible link on our header. All the permanent links have at least 50,000 listings each. So I thought about how the non-sports cards looked from Google, since that is where we get the majority of our new traffic.
It turns out that when we added support for non-sports cards a little while ago, I never finished the plumbing that actively pushed that category to Google’s shopping service. So we were at the mercy of whenever Google happened crawl that portion of our site. Though they do a great job of crawling our site, we have many millions of pages, so it can take a while. In any case, I fixed that the other day, and now if you search Google for any non-sports content that we have, you are likely to get a hit on the first page.
In mocard’s case, I noticed that he has a number of 1959 Indian Trading Cards. So tonight I tried searching Google for “1959 Indian Trading Cards”, and voila… we now have 4 links on the first page.
Lets see if non-sports can follow the same pattern we have had seen for all the major sports…
- the more content we have
- the more search hits that Google will send our way
- the more people discover our site and its services
- the more people will send us new content
- the more content we will get… and so on and so on